Meetup #11 is kindly sponsored by Conductrics
Speakers
Paula Sappington
"Synchronized Success: The Evolution of Hilton’s Research and Experimentation Program"
Joseph Vinson
"easyJet's Problem-First Approach to Experimentation"
Schedule
6:00 pm
Welcome drinks, pizza and networking
6:30 pm
Introductions
6:40 pm
Paula Sappington
"Synchronized Success: The Evolution of Hilton’s Research and Experimentation Program"
7:10 PM
Short Break
7:30 PM
Joseph Vinson
"easyJet's Problem-First Approach to Experimentation"
8:00 PM
More Networking
8:30 PM
Official end (move to a local pub!)
Location
16 St John's Ln, London EC1M 4BS
Our Sponsor for meet-up #11
Unified Customer Experience Platform
Surveys, predictions and experiments in one place.
Conductrics connects what customers do with why they do it by combining testing, machine learning, and surveys.
Find out more.
Surveys, predictions and experiments in one place.
Conductrics connects what customers do with why they do it by combining testing, machine learning, and surveys.
Find out more.
Meetup #11 is supporting
Experimentation London #11 is supporting Evelina London Children's Charity
100% of ticket proceeds from Experimentation London #11 will go to the charity.
To maximise the impact of every ticket purchased, Creative CX will match all donations, doubling the total contribution to Evelina London Children's charity
To maximise the impact of every ticket purchased, Creative CX will match all donations, doubling the total contribution to Evelina London Children's charity
Evelina London Children's Charity supports children, young people, and their families by funding innovative healthcare, enhancing hospital environments, and providing vital emotional and practical support.
From creating more welcoming wards and supporting parents through challenging care journeys to investing in advanced medical technology and staff wellbeing, the charity helps ensure every child receives compassionate, cutting-edge care.
What we’re about
Welcome to the UK’s leading Experimentation Meetup group!
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
Event Guidelines
No Sales Pitches:
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Save the date
Meet-up dates for 2026:
21st January
18th March
20th May - Sign up Now!
July - Date TBC
September - Date TBC
November - Date TBC
21st January
18th March
20th May - Sign up Now!
July - Date TBC
September - Date TBC
November - Date TBC
Background Story & The Team
Mark, Chris, and the Creative CX team are passionate experimenters who love discussing Experimentation, UX, Growth and Data. While large conferences like Experimentation Elite (UK), Conversion Hotel (Netherlands), and Experimentation Island (US) exist, we saw a need for a regular London meet-up. That’s why we launched Experimentation London, hosting our first event on September 18th, 2024.
ExElite Mega Meetup – 6th May 2026
ExElite Mega Meetup in association with Experimentation London & Experimentation North
This is the second ExElite Mega Meetup for Experimentation professionals including the ExElite wider family of the brilliant national meetups:
Experimentation London (with the Creative CX team)
Experimentation North (with Mark Palfreeman & team)
LIMITED AVAILABILITY – only 90 spaces available for this Meetup.
3 hours of pre-ExElite Conference conversations, fireside chats, pub quiz, food, drink and a jolly good time – a perfect place to mingle with your like-minded Experimentation community.
Everyone is invited, but if you haven’t registered for the Experimentation Elite Conference, the very next day, May 7th – Space Academy – Practical Applications of AI within Experimentation, then you can sign up here.
You’ll receive a unique discount code for the Experimentation Elite conference in your confirmation email after signing up for this Mega Meetup. You can sign up here.
Everyone is invited, but if you haven’t registered for the Experimentation Elite Conference, the very next day, May 7th – Space Academy – Practical Applications of AI within Experimentation, then you can sign up here.
You’ll receive a unique discount code for the Experimentation Elite conference in your confirmation email after signing up for this Mega Meetup. You can sign up here.
Previous meet-ups
Experimentation London Meet-up #10
Date: Wednesday 18th March
Speaker 1: Marcella Sullivan, Strategy Consultant @Creative CX
Speaker 2: Iqbal Ali, Fractional AI solutions engineer and Experimentation lead. Sustainable and Responsible AI specialist. Consultant, developer, trainer. Builder and founder @Ressada
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #9 (special Spotify edition)
Date: Wednesday 21st January
Speaker: Sebastian Ankargren - Senior Data Scientist @ Spotify
Q&A session with Luke Frake, Senior Product Manager (Growth) @ Spotify and Johan Söderholm, Senior Customer Success Engineer @ Confidence by Spotify.
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #8 (special Booking.com edition)
Date: Wednesday 12th November
Speaker: Jorden Lentze - Senior Product Manager Apps at Booking.com
Q&A session
Sponsor: Creative CX
Sponsor: Creative CX
Experimentation London Meet-up #7
Date: Wednesday 17th September
Speaker 1: Melanie Kyrklund - Global Head of Experimentation at Specsavers
Speaker 2: Sadie Minors - Senior Strategy Consultant at Creative CX
Sponsor: Monetate
Sponsor: Monetate
Experimentation London Meet-up #6
Date: Wednesday 16th July
Speaker 1: Mark Palfreeman - Senior Business Intelligence Manager at Flutter UKI and Co-Founder of Experimentation North
Speaker 2: Natasha Senior - Experimentation Leader at Sky
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #5
Date: Thursday 22nd May
Speaker 1: Annette Rowson - Analytics and Experimentation Lead @ Primark
Speaker 2: Margherita Palumbo - CRO & Personalisation Manager @ Wolf & Badger
Sponsor: Dynamic Yield
Sponsor: Dynamic Yield
Experimentation London Meet-up #4
Date: Wednesday 19th March
Speaker 1: Daphne Tideman - Growth Advisor & Consultant @ Growth Waves
Speaker 2: Iqbal Ali - Founder @ Ressada
Sponsor: Kameleoon
Sponsor: Kameleoon
Experimentation London Meet-up #3
Date: 22nd January 2025
Speaker 1: Charlotte Golding from Virgin Media O2
Speaker 2: Julia Beattie from Virgin Media O2
Sponsor: Optimizely
Sponsor: Optimizely
Experimentation London Meet-up #2
Date: 13th November 2024
Speaker 1: Stewart Ehoff from RS
Speaker 2: Stephen Situ from Forbes
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #1
Date: 18th September 2024
Speaker 1: Craig Sullivan
Speaker 2: Chris Gibbins from Creative CX
Sponsor: Creative CX
Sponsor: Creative CX
