Experimentation London Meetup #8

Experimentation London #8

Join us on Wednesday 12th November

Register Now

Meetup #8 is kindly sponsored by Creative CX

The Speaker

Jorden Lentze

Senior Product Manager Apps at Booking.com

In 2008 Jorden ran his first experiment using Google Website Optimizer and working for MoneYou.

After running experiments for ABN AMRO he joined Google as a conversion industry manager, responsible for the CRO strategy in the Benelux before joining Booking.com in 2017.

At Booking.com he started on the hotel side of the marketplace, improving the onboarding flow for new hotels, switching to the guest side in 2020. After changing the way customers select and customize a room on apps, he is now working on decreasing choice overload by reducing the number of room choices and increasing the differentiation per choices, specifically on apps.

Next to this he also an Experimentation ambassador and is giving experimentation training to product managers and others at Booking.com

Jorden is passionate about experimentation and thinks that homepage carousels and hamburger menus are evil

Q&A

Join us for a special extended Q&A session!

We know there’ll be plenty of booking-related questions, so we’ve set aside extra time to cover as much as possible and make sure you leave with all the answers you need.

Schedule

6:00 pm

Welcome drinks, pizza and networking

6:30 pm

Introductions

6:40 PM

Jorden Lentze

20 years of (in)validation - The evolution of experimentation at Booking.com
Four learnings from 20 years of experimentation, which might be surprisingly practical and not only applicable to Booking.com

7:15 PM

Short break

7:30 PM

Q&A

A special extended Q&A as we know you'll have loads of Booking related questions!

8:00 PM

More Networking

8:30 PM

Official end

Location

57 Southwark St, London SE1 1RU

Our Sponsor for meet-up #8

What we’re about

Welcome to the UK’s leading Experimentation Meetup group!

If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.

We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.

Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science

Event Guidelines

No Sales Pitches:
Our group is a space for genuine connections and learning. Tell stories.

Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.

Community Spirit:
Engage positively to build a supportive and collaborative community.

Save the date

Meet-up dates for 2025:

22nd January
19th March
22nd May
16th July
17th September
12th November - sign up now!

Background Story & The Team

Mark, Chris, and the Creative CX team are passionate experimenters who love discussing Experimentation, UX, Growth and Data. While large conferences like Experimentation Elite (UK), Conversion Hotel (Netherlands), and Experimentation Island (US) exist, we saw a need for a regular London meet-up. That’s why we launched Experimentation London, hosting our first event on September 18th, 2024.