Meetup #5 is kindly sponsored by Dynamic Yield
The Speakers
Annette Rowson
Analytics and Experimentation Lead at Primark
Primark's Digital Transformation: Test-Driven Customer Journeys
Margherita Palumbo
CRO & Personalisation Manager at Wolf & Badger
Your First Step to Personalisation Success: Harnessing Segmentation
Schedule
6:00 pm
Welcome drinks, pizza and networking
6:30 PM
Annette Rowson
Primark's Digital Transformation: Test-Driven Customer Journeys
7:00 PM
Short break
7:15 PM
Margherita Palumbo
Your First Step to Personalisation Success: Harnessing Segmentation
7:45 PM
More Networking
8:30 PM
Official end
Location
57 Southwark St, London SE1 1RU
Our Sponsor for meet-up #5
We're absolutely delighted to have Dynamic Yield as our sponsor. Their platform empowers brands to create lasting impressions with customers that are personalised, optimised, and synchronised. Please check out the Dynamic Yield website to learn more.
What we’re about
Welcome to the UK’s leading Experimentation Meetup group!
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
Event Guidelines
No Sales Pitches:
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Save the date
Meet-up dates for 2025:
22nd January
19th March
22nd May - sign up now!
23rd July
17th September
12th November
22nd January
19th March
22nd May - sign up now!
23rd July
17th September
12th November
Background Story & The Team
Mark, Chris, and the Creative CX team are passionate experimenters who love discussing Experimentation, UX, Growth and Data. While large conferences like Experimentation Elite (UK), Conversion Hotel (Netherlands), and Experimentation Island (US) exist, we saw a need for a regular London meet-up. That’s why we launched Experimentation London, hosting our first event on September 18th, 2024.
Previous meet-ups
Experimentation London Meet-up #4
Date: Wednesday 19th March
Speaker 1: Daphne Tideman - Growth Advisor & Consultant @ Growth Waves
Speaker 2: Iqbal Ali - Founder @ Ressada
Sponsor: Kameleoon
Sponsor: Kameleoon
Experimentation London Meet-up #3
Date: 22nd January 2025
Speaker 1: Charlotte Golding from Virgin Media O2
Speaker 2: Julia Beattie from Virgin Media O2
Sponsor: Optimizely
Sponsor: Optimizely
Experimentation London Meet-up #2
Date: 13th November 2024
Speaker 1: Stewart Ehoff from RS
Speaker 2: Stephen Situ from Forbes
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #1
Date: 18th September 2024
Speaker 1: Craig Sullivan
Speaker 2: Chris Gibbins from Creative CX
Sponsor: Creative CX
Sponsor: Creative CX
