Meetup #10 is kindly sponsored & hosted by Confidence (Spotify)
Speakers
Emma Travis
Director of Research at Speero
"AI x UX Research - Embracing Efficiency Without Losing Empathy"
Iqbal Ali
Fractional AI solutions engineer and Experimentation lead. Sustainable and Responsible AI specialist. Consultant, developer, trainer. Builder and founder @Ressada
"The AI sustainability problem, and the small model solution"
Schedule
6:00 pm
Welcome drinks, pizza and networking
6:30 pm
Introductions
6:40 pm
Emma Travis
AI x UX Research - Embracing Efficiency Without Losing Empathy
7:10 PM
Short break
7:30 PM
Iqbal Ali
The AI sustainability problem, and the small model solution
8:00 PM
More Networking
8:30 PM
Official end (move to a local pub!)
Location (at Spotify offices, not Creative CX's)
Spotify, The Adelphi, 4 Savoy Pl, London WC2N 6AT (access through Victoria Embankment Gardens) - see on Google Maps
Walk through the Victoria Embankment Garden to get to the Spotify offices using the walkway on the left highlighted by a bright-blue handrail.
Walk through the Victoria Embankment Garden to get to the Spotify offices using the walkway on the left highlighted by a bright-blue handrail.
Our Sponsor for meet-up #10
Experiment like Spotify. Confidence is an experimentation platform by Spotify. It helps you run experiments and make data-informed decisions throughout your entire business. Find out more and book a demo
Meetup #10 is supporting
Experimentation London #10 is supporting the British Heart Foundation.
100% of ticket proceeds from Experimentation London #10 will go to charity, supporting the British Heart Foundation (BHF).
The British Heart Foundation’s vision is a world where everyone has a healthier heart for longer. As the UK’s biggest independent funder of research into cardiovascular disease, BHF powers breakthroughs in diagnosing, treating and preventing the world’s biggest killer. Find out more on their website.
To maximise the impact of every ticket purchased, Creative CX will match all donations, doubling the total contribution to BHF’s life-saving research.
What we’re about
Welcome to the UK’s leading Experimentation Meetup group!
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
Event Guidelines
No Sales Pitches:
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Save the date
Meet-up dates for 2026:
21st January
18th March - sign up now!
May - Date TBC
July - Date TBC
September - Date TBC
November - Date TBC
21st January
18th March - sign up now!
May - Date TBC
July - Date TBC
September - Date TBC
November - Date TBC
Background Story & The Team
Mark, Chris, and the Creative CX team are passionate experimenters who love discussing Experimentation, UX, Growth and Data. While large conferences like Experimentation Elite (UK), Conversion Hotel (Netherlands), and Experimentation Island (US) exist, we saw a need for a regular London meet-up. That’s why we launched Experimentation London, hosting our first event on September 18th, 2024.
Previous meet-ups
Experimentation London Meet-up #9 (special Spotify edition)
Date: Wednesday 21st January
Speaker: Sebastian Ankargren - Senior Data Scientist @ Spotify
Q&A session with Luke Frake, Senior Product Manager (Growth) @ Spotify and Johan Söderholm, Senior Customer Success Engineer @ Confidence by Spotify.
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #8 (special Booking.com edition)
Date: Wednesday 12th November
Speaker: Jorden Lentze - Senior Product Manager Apps at Booking.com
Q&A session
Sponsor: Creative CX
Sponsor: Creative CX
Experimentation London Meet-up #7
Date: Wednesday 17th September
Speaker 1: Melanie Kyrklund - Global Head of Experimentation at Specsavers
Speaker 2: Sadie Minors - Senior Strategy Consultant at Creative CX
Sponsor: Monetate
Sponsor: Monetate
Experimentation London Meet-up #6
Date: Wednesday 16th July
Speaker 1: Mark Palfreeman - Senior Business Intelligence Manager at Flutter UKI and Co-Founder of Experimentation North
Speaker 2: Natasha Senior - Experimentation Leader at Sky
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #5
Date: Thursday 22nd May
Speaker 1: Annette Rowson - Analytics and Experimentation Lead @ Primark
Speaker 2: Margherita Palumbo - CRO & Personalisation Manager @ Wolf & Badger
Sponsor: Dynamic Yield
Sponsor: Dynamic Yield
Experimentation London Meet-up #4
Date: Wednesday 19th March
Speaker 1: Daphne Tideman - Growth Advisor & Consultant @ Growth Waves
Speaker 2: Iqbal Ali - Founder @ Ressada
Sponsor: Kameleoon
Sponsor: Kameleoon
Experimentation London Meet-up #3
Date: 22nd January 2025
Speaker 1: Charlotte Golding from Virgin Media O2
Speaker 2: Julia Beattie from Virgin Media O2
Sponsor: Optimizely
Sponsor: Optimizely
Experimentation London Meet-up #2
Date: 13th November 2024
Speaker 1: Stewart Ehoff from RS
Speaker 2: Stephen Situ from Forbes
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #1
Date: 18th September 2024
Speaker 1: Craig Sullivan
Speaker 2: Chris Gibbins from Creative CX
Sponsor: Creative CX
Sponsor: Creative CX
